- adminroho
- September 1, 2022
At ROHO, we promote property in all areas of London equally. We are not biased nor do we promote any specific locations above others. We are solely guided by the locations of opportunities - our motto is Location, Population and Occupation.
- - Location for proximity and accessibility.
- - Population for real demand and supply with empirical evidence.
- - Occupation affects the affordability ratio.
When searching for these opportunities, we ask questions like ‘What do the occupiers do?’, ‘How much do they earn?’ and ‘What is their source of income?’
That being said, we would like to take this platform to highlight certain areas of London that are not usually considered future property owners. This month our search takes us to West of the City.
London is an international city which began life as a number of distinct towns that have eventually combined and woven together. Ealing Broadway is roughly 7.5 miles from the centre of London and sits in a strategic location at the intersection of South West (Richmond, Brentford, Kew Gardens) and the Northwest (Harslden, Willesden, Wembley). To its West lie the bustling areas of Acton, Shepherds Bush and Paddington. The postcode varies from W5 to W13
Why invest in Ealing?
- A) Although Ealing cannot boast the cheapest property prices (average house prices are close to 1 million), there is huge room for growth on investment. Ealing is not for the buyer whose primary focus is on price sensitivity. Rather, it is a great location for the potential investor who sees property as an asset avenue for generating income streams and who has the capacity to hold onto the asset for capital growth. Ealing is a location with properties that could potentially double within a decade. Ealing is a tree that will grow into a forest. Buy, Earn, Hold and Enjoy.
- B) Ealing is an attractive area for buyers as it enjoys a village feel whilst still being within 15 minutes of Central London. Ealing is the definition of a proper suburban town, which allows its residents accessibility to work, study and play. Proximity is a significant selling point making this location – often overlooked in the past – ripe for the picking.
- C) Think of Ealing Broadway as Notting Hill Gate in the 90s – desirable, accessible, homely. If you miss one train, simply hop on the next on its way to greener pastures.
- D) In terms of transport links, Ealing is extremely well connected. Paddington station, a major transport hub carrying people from the South West and West of Britain, is only two short stops away. By road, Ealing is accessible on the A406 North Circular road that cuts across London, as well as the M4 corridor (UK Silicon Valley). Ealing is currently 22 minutes way from Heathrow Airport. The new Elizabeth line runs directly through Ealing Broadway, improving direct access to Central and East London.
- E) Ealing is an affluent area of London which is often home to sporting events like Rugby in Twickenham or the FA cup in Wembley. Ealing Broadway is accessible within 20 minutes of both Stadiums, a friendly alternative to staying in Central London in serviced accommodation.
- F) A huge draw of properties in Ealing is that you get far more space for your money. Not all homes in London are tiny; as a former village back in 1850, Ealing has far larger homes compared to its counterparts in Central London. In Ealing there are a number of spacious seven or eight bedroom detached villas which have the potential to be converted in flats. This could be of interest to portfolio landlords and Investors who want purchase income generating assets. Many of the original Victorian houses are already converted there demonstrating that is ample opportunity to buy a one or two bedroom property which could be rented out with a positive net cash flow.
- G) Ealing is a very leafy part of London where green space is in abundance, whether it's Ealing Common, the many Golf courses (Ealing, West Middlesex, Perivale), or its spacious parks.
- H) Those looking to purchase property here would be advised to consider the long-term potential for capital growth due to the rising likelihood of a former renter of West London or Central London being forced to move out further west.
At ROHO, we always do our homework when analysing deals and give proper due diligence and care on the behalf of our potential clients. We work with empirical evidence to support demand for areas of high growth that others overlook. Let us show you how. Book a call with us
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